We’re Passionate About Our Work.
Media Planning & Buying
Oōtem offers a full spectrum of media buying services including: digital, radio, print, out-of-home, television, search, mobile, and social media. We plan local, national, and international media buys.
Our practice is centered around a proven process that focuses on understanding the unique consumer mind state as they are experiencing a particular piece of content so that the brand’s message is delivered at just the right time, in just the right way. We believe you must understand the unique connection between the consumers and the content to know how a brand message will be received.
This is what separates us from the rest. Based on this deep understanding and unique perspective, we are able to make recommendations based on pricing, reach, share-of-voice and connection in order to develop media plans that are most likely to deliver the desired results.
Creative Services
It all starts with a great idea, and the vision and expertise to see it realized. From print to social applications to web to mobile development, we understand the number of ways for consumers to interact with your brand. The need to make sure that what they experience is relevant, compelling, and sharable, has never been greater. That’s where we come in. Our team has a track record of creative innovation and industry firsts, but regardless of the media platform, our single-minded focus is on facilitating exceptional experiences between consumers and your brand.
Publisher Services
From strategy to sales, we have a truly unique portfolio of services to support the Online Publisher.
Publisher Strategy
Successful publishers achieve a balance between the Consumers’, Publishers’, and Advertisers’ agendas. We identify the balance through a proprietary, informed process that includes:
- Deep research into consumer needs and expectations
- Advertiser’s vertical/brand perceptions
- Identifying the Publisher position within the marketplace
- Identifying relevant vertical advertisers and consumer trends/needs
- Financial, brand and publisher brand position recommendation impacts
- We work closely with senior level stakeholders in your Sales, Marketing, Trafficking and Operation teams
Publisher Support
Our marketing team will help your sales team craft successful digital solutions on your site for your customers. We will provide direction for your team from the RFP phase through execution to ensure responses meet your client’s expectations, but can also be executed internally. We will know your site intimately, and will be able to make informed recommendations to your sales team in order to improve the sales process. Services also include the development of sales collateral, such as Power Point presentations and other marketing materials.
Personal Connection Media
Some people call this social media, but we think it’s more personal than that.
This is the place where brands have a more intimate conversation with the consumers they want to connect with. It may be a small group or a large group, or a short-term promotion versus a conversation over time. We know there is no-one-size-fits-all solution.
We understand and know how to successfully implement emerging social media opportunities and can design a social media strategy for your brand. It’s about starting a conversation with your audience, building trust and letting true values shine through.